মুড়ি·Puffed Delights
— Valsad, Gujarat · Puffed Delights LLP

Sand-roasted.
No oil.
No additives.

Parboiled rice from Chhattisgarh, sand-roasted in Gujarat. Metal-detected and packed at source — no middle hands.

— About Puffed Delights

Three decades of mamra.
New name, same family.

The practice is 31 years old. Puffed Delights LLP took over the business of Aaren Foods in 2025. Same family, same factory, same process — new name on the bag.

We sand-roast parboiled rice sourced from Chhattisgarh — the traditional method used across India for generations. No oil, no additives, no preservatives. Every batch passes through metal detectors and is packed immediately at source.

Our factory in Village Dhanoli, Valsad has an installed monthly capacity of 1,040 tonnes. We currently ship around 260 tonnes a month.

“Sand-roasted. No oil, no additives. The same parboiled rice, every batch.”
— Puffed Delights
— The Full Catalog

Six pouches, one craft.

Every variety is hand-roasted in our Mumbai and Surat units — 300 tonnes of installed capacity, 150–200 tonnes of honest crunch a month. Available in 250g, 500g and 1kg packs.
Bardhman Muri
01

Bardhman Muri

Same clean process, same parboiled rice. A second pack design for distributors and stockists who want a different shelf identity.

250g · 500g · 1kg · 12kgEnquire →
Mama Muri
02

Mama Muri

Our everyday mamra. Light, clean, sand-roasted parboiled rice — packed straight from the line.

250g · 500g · 1kg · 12kgEnquire →
Desi Murmura
03

Desi Murmura

A no-frills, value-conscious pack of our standard sand-roasted mamra. Same rice, same process, simpler shelf positioning.

250g · 500g · 1kg · 12kgEnquire →
Raja Muri
04

Raja Muri

Branded for retail counters where buyers recognize the Raja name. Same sand-roasted parboiled rice, no additives.

250g · 500g · 1kg · 12kgEnquire →
Vardhman Muri
05

Vardhman Muri

Manufactured for international shelves — including the Middle East. Same parboiled rice, same sand-roasting process, no additives.

250g · 500g · 1kg · 12kgEnquire →
Vardhman Jhalmuri Bhel
06

Vardhman Jhalmuri Bhel

Our spiced bhel mix — crisp puffed rice with a savoury, ready-to-eat spice blend. The one product in the line that's a finished snack rather than a base ingredient.

250g · 500g · 1kgEnquire →
Bulk & wholesale
For stockists, distributors & export enquiries.
Get in touch →
No. 01মামা মুড়ি

Mama Muri,
the everyday.

250 g · Sand-roasted
Tasting notes
Parboiled rice
Sourced from Chhattisgarh.
Sand-roasted
The traditional method. No oil.
No additives
Just rice — nothing added.
Metal-detected
Every batch checked, packed at source.
Pairs with— Jhalmuri mixes— Bhel and chaat— Chivda and chakli
No. 02বর্ধমান কুড়মুড়া

Bardhaman Kurmura.

250 g · Sand-roasted
Tasting notes
Parboiled rice
Sourced from Chhattisgarh.
Sand-roasted
Same process across the line, every batch.
No additives
Same clean process as the rest of the line.
FSSAI-licensed
Lic. No. 10726025000042.
Pairs with— Jhalmuri mixes— Bhel and chaat— Chivda and chakli